Monday, December 14, 2009

Tiger Takes a Break

Tiger Woods plans to take an "Indefinite" Break from Professional Golf:

By now we have all seen the pictures, heard the rumors, and have listened to Tiger's ever changing version of the Truth. However, the reality of it all is simple. Tiger lied and Elin cried... no, she slapped him around, chased him out of the house with a golf club, and drove him into a fire hydrant and then a tree. How will this effect Tiger's career, marriage, and personal life? Only time will tell...

On December 11, 2009 Tiger released this statement entitled Tiger Woods taking hiatus from golf:

"I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children. I want to say again to everyone that I am profoundly sorry and that I ask forgiveness. It may not be possible to repair the damage I've done, but I want to do my best to try.

I would like to ask everyone, including my fans, the good people at my foundation, business partners, the PGA Tour, and my fellow competitors, for their understanding. What's most important now is that my family has the time, privacy, and safe haven we will need for personal healing.

After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person.

Again, I ask for privacy for my family and I am especially grateful for all those who have offered compassion and concern during this difficult period

Today sponsors began to sever ties with Team Tiger. Accenture was the first major sponsor to cancel its contract with Tiger Woods. This will cost Tiger an estimated $10 to $15 million dollars per year. Other sponsors such as Gatorade and Gillette have begun to move away from Tiger themed campaigns but have not cancelled their contracts completely. Many sponsors have yet to make an official statement. One popular theory states that they may be waiting to see how bad this situation gets before they decide to continue to sponsor Tiger. Nike has decided to support Tiger completely despite his scandalous personal affairs. Accenture's advertisements must appeal the everyone where as Nike's appeal is mostly focused on golfers and athletes in general.

This charade has definitely affected Tigers popularity with the general public but has had little affect on golf fans. In 2005, Tiger's popularity rate was at 85% but as of today it stands at 42%. Tiger's popularity rate with golf fans remains at 62% while only 35% of non golf fans still approve of the golf legend.

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